Designers . Wanderers . Airport Bar Creatives . Experience Collectors

 

our mission

When we are developing hotels we take a very close look at the overall market and the specific neighborhood where the property is located. We look at the history of the building, the past identities, the current use. We feel that connection to neighborhood, to history and to people; the grit and the beauty, is what fuels a memorable experience. We imagine what is going to happen next in that market and try to figure out what void we will be filling. Eventually our process unveils a unique identity tale for the individual location and we move from there to creating a design direction, brand touchpoints and a service culture that will be complementary to the story. Every aspect of the hotel needs to come back to and relate to this—this is what makes people connect to and feel about an experience rather than just appreciate a comfortable bed or fast wireless internet. It is what separates our hotels from generic big box hotels. We think it’s one of the things that gives us soul.

IMG_9164.JPG
Hotel design should be an extension of culture and locale—the beauty and the grit.
— M. Kennedy
 

A renegade Cape Cod summer collective

AWOL is intended to be the place to come as you are and without pretense or prescription imposed through design. No shiplap, no rope knots or anchors or nautical stripes. No tufted club chairs or floral wallpaper, and nothing particularly refined. It’s a place where we wanted the serenity of the inside of the room to compliment the beauty of its surroundings.

 

Classic Cape Cod with a modern twist.

 

Our intention was to pay homage to some of the Cape’s very distinct and traditional design elements while reimagining a more modern iteration of what that could be. A modern take on toile throw pillows, lace inspired wallpaper, leather, vintage books, sun hats, various installations of decorator’s white shiplap, flowing drapery mixed with streamlined furnishings.

 

A modern re-imagination of a sea captain's home.

 

We approached John Dougherty House by trying to reimagine how the sea captain himself would have lived today—with functional, no frill antique pieces mixed with modern nautical elements—while still remaining understated and calm and oriented toward the sea and surrounding nature that the Mendocino community is rooted in.